by Josephine Hughes | Apr 9, 2026 | Private Practice
Have you ever looked at what someone else is charging as a counsellor and felt that drop in your stomach? That thought of: “Maybe I’m too expensive” “Maybe I should be charging less” It’s something many therapists struggle with, especially when you’re building a...
by Josephine Hughes | Mar 26, 2026 | Private Practice
I recently spent the day at a counselling conference focused on children, young people and families. What I always find interesting about these events are the conversations. The chats you have when you stop at a stand, or sit down with someone new, or follow a thread...
by Josephine Hughes | Mar 12, 2026 | Marketing, Private Practice
Therapists who want to use social media to grow their private practice often find it frustrating that they’re being followed by other therapists, rather than potential clients. This can happen when you’re not very clear about who you want to reach and what you want to...
by Josephine Hughes | Feb 26, 2026 | Marketing
The BACP No More Stiff Upper Lip campaign generated significant national media coverage – and strong reactions within the therapy profession. Some therapists welcomed the visibility it brought to women over 50 and their mental health. Others questioned the...
by Josephine Hughes | Feb 19, 2026 | Marketing, Private Practice
If you’re wondering how to get more therapy clients, you could well be someone who spends time tweaking your profile or agonising over photos for your website. But when you start to see that marketing for therapists is a journey, rather than a single action, it...
