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When Therapy Ads Get Uncomfortable: What the BACP Campaign Teaches Us About Marketing and Niching

When Therapy Ads Get Uncomfortable: What the BACP Campaign Teaches Us About Marketing and Niching

by Josephine Hughes | Feb 26, 2026 | Marketing

The BACP No More Stiff Upper Lip campaign generated significant national media coverage – and strong reactions within the therapy profession. Some therapists welcomed the visibility it brought to women over 50 and their mental health. Others questioned the...
How to Get More Therapy Clients: From Being Found to Being Booked With Kat Love

How to Get More Therapy Clients: From Being Found to Being Booked With Kat Love

by Josephine Hughes | Feb 19, 2026 | Marketing, Private Practice

If you’re wondering how to get more therapy clients, you could well be someone who spends time tweaking your profile or agonising over photos for your website.  But when you start to see that marketing for therapists is a journey, rather than a single action, it...
Social Media for Private Practice: Why Clients Don’t Follow You (2)

Social Media for Private Practice: Why Clients Don’t Follow You (2)

by Josephine Hughes | Feb 12, 2026 | Marketing, Private Practice

One of the questions you may have, If you’re a therapist in private practice, is how to reach more potential clients through social media.  You may find you’re mainly followed by other therapists and this is not unusual.  But how can you attract new clients...
Am I Behind? How to Build a Private Practice at Your Own Pace

Am I Behind? How to Build a Private Practice at Your Own Pace

by Josephine Hughes | Feb 5, 2026 | Private Practice

Many therapists often ask these questions when they’re building a private practice: Am I behind? Should I be further on by now? Why does it feel like everyone else is moving faster than me? These worries can be common for neurodivergent therapists, and for anyone...
How to Build a Private Practice That Lasts

How to Build a Private Practice That Lasts

by Josephine Hughes | Jan 29, 2026 | Private Practice

A steady way to grow Many therapists ask how to build a private practice that lasts, especially when they want something sustainable rather than rushed or driven by pressure. Reaching the recent milestone of my 100th podcast episode prompted me to reflect on what...
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