by Josephine Hughes | Nov 27, 2025 | Marketing
AI tools like ChatGPT are starting to influence how clients search for therapists. Instead of only using directories, people may now ask AI for recommendations or guidance. This blog explains what this shift means for therapists, how AI finds and presents information,...
by Josephine Hughes | Nov 20, 2025 | Ethical Practice
Therapy is meant to heal – but sometimes, it hurts. Harm in therapy isn’t always obvious, and many clients struggle to name what’s gone wrong. Therapist and trainer Erin Stevens (she/they) recently spoke to me about how harm can happen in therapy – even...
by Josephine Hughes | Nov 13, 2025 | Marketing
Are AI tools like ChatGPT starting to replace the way clients search for help? If people can simply type “How do I cope with anxiety?” into AI and get a personalised answer, what happens to directories? And what happens to the therapists who’ve relied on them for...
by Josephine Hughes | Nov 6, 2025 | Private Practice
When counsellor Gemma Anderson started her training, she never imagined it would lead to a thriving private practice. Having become a mum at sixteen, she worked in a wide range of jobs — from bakery counters to loan collection and domestic cleaning — before retraining...
by Josephine Hughes | Oct 30, 2025 | Private Practice
Do you feel sceptical about the idea of email counselling? Many therapists wonder whether something that happens entirely in writing – with no tone of voice, facial expression, or real-time conversation – can really be as effective as face to face therapy....
