by Josephine Hughes | Nov 13, 2025 | Marketing
Are AI tools like ChatGPT starting to replace the way clients search for help? If people can simply type “How do I cope with anxiety?” into AI and get a personalised answer, what happens to directories? And what happens to the therapists who’ve relied on them for...
by Josephine Hughes | Nov 6, 2025 | Private Practice
When counsellor Gemma Anderson started her training, she never imagined it would lead to a thriving private practice. Having become a mum at sixteen, she worked in a wide range of jobs — from bakery counters to loan collection and domestic cleaning — before retraining...
by Josephine Hughes | Oct 30, 2025 | Private Practice
Do you feel sceptical about the idea of email counselling? Many therapists wonder whether something that happens entirely in writing – with no tone of voice, facial expression, or real-time conversation – can really be as effective as face to face therapy....
by Josephine Hughes | Oct 23, 2025 | Private Practice
Do you ever feel like running your private practice is a bit of a roller coaster? One week you’re full of enquiries, and the next, you’re facing cancellations or empty spaces in your diary. Those highs and lows can feel exhausting – emotionally and...
by Josephine Hughes | Oct 9, 2025 | Marketing
Self-disclosure is one of those topics that makes many therapists nervous. In the therapy room, we’re taught to be careful about what we share – the focus should always be on the client. So when it comes to marketing via social media, it feels confusing. On the...
