by Josephine Hughes | Mar 26, 2026 | Private Practice
I recently spent the day at a counselling conference focused on children, young people and families. What I always find interesting about these events are the conversations. The chats you have when you stop at a stand, or sit down with someone new, or follow a thread...
by Josephine Hughes | Mar 19, 2026 | Private Practice
If you’re interested in attracting new clients to your private practice, you may be asking yourself: “How do I find my niche?” It can feel like something you’re supposed to work out early on. As if everyone else knows exactly who they work with, while you’re still...
by Josephine Hughes | Mar 12, 2026 | Marketing, Private Practice
Therapists who want to use social media to grow their private practice often find it frustrating that they’re being followed by other therapists, rather than potential clients. This can happen when you’re not very clear about who you want to reach and what you want to...
by Josephine Hughes | Mar 5, 2026 | Private Practice
Running a private practice is more than therapy because of tasks like emails, invoicing and cancellations. You start out wanting to focus on your clients … but somehow find yourself replying to enquiries at 9.30pm and taking your laptop on holiday “just in case”....
by Josephine Hughes | Feb 26, 2026 | Marketing
The BACP No More Stiff Upper Lip campaign generated significant national media coverage – and strong reactions within the therapy profession. Some therapists welcomed the visibility it brought to women over 50 and their mental health. Others questioned the...
