New Ideas for Therapists: Books, Research and Creative Approaches
I recently spent the day at a counselling conference focused on children, young people and families. What I always find interesting about these events are the conversations. The chats you have when you stop at a stand, or sit down with someone new, or follow a thread...
How to Find Your Niche as a Therapist (and Become Known for It)
If you’re interested in attracting new clients to your private practice, you may be asking yourself: “How do I find my niche?” It can feel like something you’re supposed to work out early on. As if everyone else knows exactly who they work with, while you’re still...
Social Media for Private Practice: Why Clients Don’t Follow You (3)
Therapists who want to use social media to grow their private practice often find it frustrating that they’re being followed by other therapists, rather than potential clients. This can happen when you’re not very clear about who you want to reach and what you want to...
Virtual Assistants for Therapists: Do You Need One?
Running a private practice is more than therapy because of tasks like emails, invoicing and cancellations. You start out wanting to focus on your clients … but somehow find yourself replying to enquiries at 9.30pm and taking your laptop on holiday “just in case”....
When Therapy Ads Get Uncomfortable: What the BACP Campaign Teaches Us About Marketing and Niching
The BACP No More Stiff Upper Lip campaign generated significant national media coverage - and strong reactions within the therapy profession. Some therapists welcomed the visibility it brought to women over 50 and their mental health. Others questioned the symbolism,...
How to Get More Therapy Clients: From Being Found to Being Booked With Kat Love
If you’re wondering how to get more therapy clients, you could well be someone who spends time tweaking your profile or agonising over photos for your website. But when you start to see that marketing for therapists is a journey, rather than a single action, it...
Social Media for Private Practice: Why Clients Don’t Follow You (2)
One of the questions you may have, If you’re a therapist in private practice, is how to reach more potential clients through social media. You may find you’re mainly followed by other therapists and this is not unusual. But how can you attract new clients...
Am I Behind? How to Build a Private Practice at Your Own Pace
Many therapists often ask these questions when they’re building a private practice: Am I behind? Should I be further on by now? Why does it feel like everyone else is moving faster than me? These worries can be common for neurodivergent therapists, and for anyone...
How to Build a Private Practice That Lasts
A steady way to grow Many therapists ask how to build a private practice that lasts, especially when they want something sustainable rather than rushed or driven by pressure. Reaching the recent milestone of my 100th podcast episode prompted me to reflect on what...
Social Media for Private Practice: Why Clients Don’t Follow You (1)
If you’re working hard on your social media it can feel discouraging if you’re mainly followed by other therapists. After all, you’re trying to reach clients. So let’s discuss why that happens and what you can do about it - in particular, how fear of...
A Kinder Way to Move Through 2026 as a Counsellor
January can feel heavy for counsellors and a time of pressure. Enquiries might be quiet. Self-doubt can creep in. That familiar sense of falling behind can arrive before the year has really got going. And while January is just one month, it often impacts how we feel...
Is Accreditation Worth It? What Counsellors Need to Know
In this post, I’m taking an honest look at accreditation. I’ll explore what accreditation actually means, why some counsellors choose to go for it, what the process involves, and how to decide whether it’s the right step for you. I’ll also talk about why choosing not...
Selling or Helping? How Therapists Can Rethink Their Marketing
Summary: What This Blog Post Covers This post explains why therapists often feel uncomfortable with marketing and how to reframe visibility from “selling yourself” to helping potential clients. It explores how reconnecting with your core purpose makes social media and...
Why Your Website Isn’t Getting Found – Insights from Website Designer John Garewal
Clients often struggle to find the right therapist online. In this blog, website designer and SEO specialist John Garewal of Verum Design explains how people actually search, why websites matter, and simple steps therapists can take to improve their visibility -...
Is AI Replacing Therapy Directories?
AI tools like ChatGPT are starting to influence how clients search for therapists. Instead of only using directories, people may now ask AI for recommendations or guidance. This blog explains what this shift means for therapists, how AI finds and presents information,...
How to Recognise (and Prevent) Harm in the Therapy Room
Therapy is meant to heal - but sometimes, it hurts. Harm in therapy isn’t always obvious, and many clients struggle to name what’s gone wrong. Therapist and trainer Erin Stevens (she/they) recently spoke to me about how harm can happen in therapy - even when...
Social Media for Therapists: Staying Human and Visible in the Age of AI
Are AI tools like ChatGPT starting to replace the way clients search for help? If people can simply type “How do I cope with anxiety?” into AI and get a personalised answer, what happens to directories? And what happens to the therapists who’ve relied on them for...
How Counsellor Gemma Anderson Built a Thriving Practice Without a Website
When counsellor Gemma Anderson started her training, she never imagined it would lead to a thriving private practice. Having become a mum at sixteen, she worked in a wide range of jobs — from bakery counters to loan collection and domestic cleaning — before retraining...
Overcoming Objections to Email Counselling: What Therapists Need to Know
Do you feel sceptical about the idea of email counselling? Many therapists wonder whether something that happens entirely in writing - with no tone of voice, facial expression, or real-time conversation - can really be as effective as face to face therapy. In this...
How to Cope with the Ups and Downs of Marketing Your Private Practice
Do you ever feel like running your private practice is a bit of a roller coaster? One week you’re full of enquiries, and the next, you’re facing cancellations or empty spaces in your diary. Those highs and lows can feel exhausting - emotionally and financially....
Therapy for Mixed and Multiracial Clients – with Dr. Yvon Guest
How can therapists support mixed and multiracial clients more effectively in the therapy room? In this episode of Good Enough Counsellors, I’m joined by Dr. Yvon Guest — a therapist,writer and trainer whose work centres on race, identity and wellness. Yvon brings her...
Safe Self-Disclosure on Social Media for Therapists
Self-disclosure is one of those topics that makes many therapists nervous. In the therapy room, we’re taught to be careful about what we share - the focus should always be on the client. So when it comes to marketing via social media, it feels confusing. On the one...
Building Private Practice as an Autistic Therapist — with Kroy Ryder
What does it look like to build a successful private practice when you're autistic? In this episode of Good Enough Counsellors, I talk to therapist Kroy Ryder about how he went from working as a hotel cleaner to running a thriving private practice - all while...
Do Therapists Need to Be Experts to Choose a Niche?
Many therapists hold back from choosing a niche because of one big worry: “I’m not an expert, so how can I specialise?” It’s a question I hear often in the Good Enough Counsellors community, especially from those just starting out in private practice. The truth...
Trusting What Clients Know: Exploring Epistemic Justice in Therapy
We often talk about listening as one of the most important skills in therapy. But what if listening isn’t enough? In this week’s Good Enough Counsellors podcast, I talk to therapist, trainer and writer Nicola Blunden about something that many therapists have never...
The Social Media Mistake That’s Costing You Clients
Do you ever feel like you’re posting regularly on social media, but enquiries still aren’t coming in? It’s a common frustration for therapists. You share insights, tips, and encouragement and it feels like you’re making a lot of effort for no return in terms of...
How to Work Safely with Trauma Clients: What Therapists Need to Know
Working with trauma clients can feel daunting - especially for newly qualified therapists or those without specialist training. When I first started, I didn’t truly understand what trauma did to people’s bodies and nervous systems. I offered a space to talk, but I now...
The Myth of the Perfect Therapist: How to Get Therapy Clients with Samantha Lee
“How do I get therapy clients?” It’s one of the most common questions counsellors ask when they start private practice. The answer might not be what you expect. Many new therapists believe clients are drawn to perfection — the polished profile, the perfect room, the...
How to Stay Motivated in Private Practice When It’s Tough
When you’re building a counselling private practice, there will be moments when you feel close to giving up. In this blog, I want to share a couple of simple ways to draw on your own strength so you can stay motivated, even when things feel slow or uncertain. When my...
From No Self-Belief to a Thriving Private Practice: Fi Hewkin’s Story
When you’re filled with self-doubt, the idea of running your own private practice can feel impossible. You look around at other therapists who seem so professional and confident, and wonder - who would want to come and see me? That’s exactly how Fi Hewkin felt when...