Do Therapists Need to Be Experts to Choose a Niche?
Many therapists hold back from choosing a niche because of one big worry: “I’m not an expert, so how can I specialise?” It’s a question I hear often in the Good Enough Counsellors community, especially from those just starting out in private practice. The truth...
Trusting What Clients Know: Exploring Epistemic Justice in Therapy
We often talk about listening as one of the most important skills in therapy. But what if listening isn’t enough? In this week’s Good Enough Counsellors podcast, I talk to therapist, trainer and writer Nicola Blunden about something that many therapists have never...
The Social Media Mistake That’s Costing You Clients
Do you ever feel like you’re posting regularly on social media, but enquiries still aren’t coming in? It’s a common frustration for therapists. You share insights, tips, and encouragement and it feels like you’re making a lot of effort for no return in terms of...
How to Work Safely with Trauma Clients: What Therapists Need to Know
Working with trauma clients can feel daunting - especially for newly qualified therapists or those without specialist training. When I first started, I didn’t truly understand what trauma did to people’s bodies and nervous systems. I offered a space to talk, but I now...
The Myth of the Perfect Therapist: How to Get Therapy Clients with Samantha Lee
“How do I get therapy clients?” It’s one of the most common questions counsellors ask when they start private practice. The answer might not be what you expect. Many new therapists believe clients are drawn to perfection — the polished profile, the perfect room, the...
How to Stay Motivated in Private Practice When It’s Tough
When you’re building a counselling private practice, there will be moments when you feel close to giving up. In this blog, I want to share a couple of simple ways to draw on your own strength so you can stay motivated, even when things feel slow or uncertain. When my...
From No Self-Belief to a Thriving Private Practice: Fi Hewkin’s Story
When you’re filled with self-doubt, the idea of running your own private practice can feel impossible. You look around at other therapists who seem so professional and confident, and wonder - who would want to come and see me? That’s exactly how Fi Hewkin felt when...
How to Get Therapy Clients Using Social Media
Social media can be a lifeline for people, somewhere they often turn when they’re feeling lonely or misunderstood. It’s somewhere people look for connection, understanding, and a sense of being seen. As a therapist, that means it can be more than just a place to...
Mindfulness and CBT with ADHD Clients: Can It Work?
When you think of ADHD, mindfulness and CBT might not be the first therapeutic tools that come to mind. Many clients with ADHD - and therapists too - find traditional approaches frustrating. They might struggle with structure, repetition, or demands to "do the work"...
Grow Your Therapy Practice by Nurturing Connection — with Becky Willoughby
Do you ever feel private practice marketing is pushy or overwhelming? Therapist Becky Willoughby offers a refreshing alternative: growing through connection, care, and community. She runs Willow Therapy Tring and has built a thriving practice without relying on...
Private Practice Slowdowns: How to Get More Clients This Summer
Experiencing a Private Practice Slowdown This Summer? Summer slowdowns in private practice are common - but they can still feel unsettling. It’s easy to start questioning your skills, your marketing, or even whether you’re cut out for this work. But the truth is that...
How to Get Therapy Clients Using Social Media – and Why Consistency Is Key
Have you ever wondered whether social media is actually working for your therapy practice? Therapists can often feel like they’re posting into the void. They’re writing thoughtful content and sharing it online but not seeing it produce results in terms of new...
How to Work with Male Survivors of Sexual Abuse
Understanding masculinity, shame, and intersectionality in the therapy room When supporting male survivors of sexual abuse, therapists often face unspoken challenges. Stigma, silence, and shame continue to shape the experiences of men, boys, and trans men who have...
What to Include in an Equality and Diversity Statement for Therapists
When you’re trying to grow your private practice it’s important to think about what might be missing from your profile. Inadvertently, if you’re not including an equality and diversity statement, you may be missing out on clients who need to know that they’re...
Managing Anxiety in Private Practice: Insights from Laura Knight
Private practice can bring freedom and fulfilment - but it can also stir up a lot of anxiety. Working for yourself brings pressures and questions such as whether you’ll get enough clients, managing finances during quiet periods and whether you’re good enough to be...
Using Social Media to Grow Your Private Practice: Content that Connects
Using social media to grow your private practice is often regarded as an essential marketing strategy for therapists. But it can feel pointless when you’re posting on social media and your content doesn’t seem to be reaching anyone. The silence feels...
What Adolescents and Trans Youth Really Need: Jeanine Connor Answers the Big Questions
In this episode of Good Enough Counsellors, I had the pleasure of sitting down with Jeanine Connor - psychodynamic psychotherapist, author, and editor of the BACP Children, Young People and Families Journal. Jeanine has worked with adolescents for over 25 years, and...
How to Write a Therapy Profile That Attracts Clients
Have you ever sat down to write your therapy profile and found yourself stuck? Maybe you start typing but everything sounds a bit too formal - or worse, it sounds like every other profile you’ve read. It’s tricky to know what to say without falling into...
How to Build & Grow a Group Therapy Practice with Sharon May
Many therapists dream of building something bigger - more impact, more connection, maybe even a team. But how do you move from working solo to running a thriving group therapy practice without losing your values, your nerve, or your sense of purpose? In this week’s...
AI for Therapists: How to Create Social Media Content with Ease
As many private practice therapists aren’t “digital natives,” the rise of artificial intelligence (AI) might sometimes leave you feeling deskilled - or even prehistoric! However, while it might feel overwhelming at first, AI for therapists can be a game-changer when...
Unpacking Fat Phobia in Therapy
As therapists, we work hard to create safe, welcoming spaces - but there’s one form of bias that often goes unnoticed, even by those of us with the best of intentions: fat phobia in therapy. In a recent episode of the Good Enough Counsellors podcast, I had the...
Overwhelmed by Therapy Private Practice? Build Without Burning Out
Setting up in therapy private practice is exciting - but let’s be honest, it can also be overwhelming. Maybe you’ve just qualified and keep hearing, “So, are you going to go into private practice?” And you say, “Yes… soon,” while quietly panicking inside. Or perhaps...
How to Handle Ethical Dilemmas in Counselling and Psychotherapy
When you hear the word ethics, do you feel a little bored? Or perhaps a little worried you might be getting it wrong? In this episode of the Good Enough Counsellors podcast, I had the pleasure of talking with Heather Dale — a seasoned therapist, supervisor, and Fellow...
How Can I Find Time to Post on Social Media? Tips for Therapists
Wondering, "How Can I Find Time to Post on Social Media?", read on as I have some tips .that are tailored specifically for busy therapists. (Spoiler: You probably don’t need more time - you just need a different approach.) If you’ve ever thought “I should post...
How Suzanne Found Confidence in her Counselling Private Practice
When you're setting up a counselling private practice, there’s so much uncertainty - and a lot of unwritten rules. You might not even realise they’re there at first. They show up in thoughts like: “I should offer a free introductory call…” “I need to fit clients in...
Why Clients Ghost Therapists (and what to do about it)
Have you ever had a client just… disappear? No cancellation, no explanation - just silence? Being ghosted in therapy can bring up all sorts of emotions - self-doubt, frustration, even embarrassment. It’s easy to start wondering: Did I do something...
Starting Private Practice: Practical Advice from Therapist Katrina Johnson
Why Fear Holds So Many Counsellors Back from Starting Private Practice When Katrina Johnson first considered starting private practice, she felt what many therapists feel - fear. Despite over 20 years of experience, she stayed in her job at a domestic abuse service...
Posting Without Self-Doubt: How Therapists Can Overcome Fear of Social Media
Ever sat down to write a social media post and immediately heard that nagging voice in your head? Fear of social media raises it's head and can quickly throw us off balance. "Who do I think I am to post this?" "What if people think I’m just trying to show off?" "Do I...
How to Run a Private Practice with a Chronic Illness
Running a private therapy practice comes with its own set of challenges, but what happens when you’re also managing a chronic illness? In my latest Good Enough Counsellors podcast, I spoke with therapist and author Elizabeth Turp about navigating private practice...
Networking for Therapists: How to Get More Word-of-Mouth Referrals
When you hear the word networking, do you picture awkward small talk, business cards, and forced conversations over breakfast with high-powered professionals? If that’s the case, it’s no wonder so many therapists avoid it. The truth is networking for therapists...