Is AI Replacing Therapy Directories?
AI tools like ChatGPT are starting to influence how clients search for therapists. Instead of only using directories, people may now ask AI for recommendations or guidance. This blog explains what this shift means for therapists, how AI finds and presents information,...
How to Recognise (and Prevent) Harm in the Therapy Room
Therapy is meant to heal - but sometimes, it hurts. Harm in therapy isn’t always obvious, and many clients struggle to name what’s gone wrong. Therapist and trainer Erin Stevens (she/they) recently spoke to me about how harm can happen in therapy - even when...
Social Media for Therapists: Staying Human and Visible in the Age of AI
Are AI tools like ChatGPT starting to replace the way clients search for help? If people can simply type “How do I cope with anxiety?” into AI and get a personalised answer, what happens to directories? And what happens to the therapists who’ve relied on them for...
How Counsellor Gemma Anderson Built a Thriving Practice Without a Website
When counsellor Gemma Anderson started her training, she never imagined it would lead to a thriving private practice. Having become a mum at sixteen, she worked in a wide range of jobs — from bakery counters to loan collection and domestic cleaning — before retraining...
Overcoming Objections to Email Counselling: What Therapists Need to Know
Do you feel sceptical about the idea of email counselling? Many therapists wonder whether something that happens entirely in writing - with no tone of voice, facial expression, or real-time conversation - can really be as effective as face to face therapy. In this...
How to Cope with the Ups and Downs of Marketing Your Private Practice
Do you ever feel like running your private practice is a bit of a roller coaster? One week you’re full of enquiries, and the next, you’re facing cancellations or empty spaces in your diary. Those highs and lows can feel exhausting - emotionally and financially....
Therapy for Mixed and Multiracial Clients – with Dr. Yvon Guest
How can therapists support mixed and multiracial clients more effectively in the therapy room? In this episode of Good Enough Counsellors, I’m joined by Dr. Yvon Guest — a therapist,writer and trainer whose work centres on race, identity and wellness. Yvon brings her...
Safe Self-Disclosure on Social Media for Therapists
Self-disclosure is one of those topics that makes many therapists nervous. In the therapy room, we’re taught to be careful about what we share - the focus should always be on the client. So when it comes to marketing via social media, it feels confusing. On the one...
Building Private Practice as an Autistic Therapist — with Kroy Ryder
What does it look like to build a successful private practice when you're autistic? In this episode of Good Enough Counsellors, I talk to therapist Kroy Ryder about how he went from working as a hotel cleaner to running a thriving private practice - all while...
Do Therapists Need to Be Experts to Choose a Niche?
Many therapists hold back from choosing a niche because of one big worry: “I’m not an expert, so how can I specialise?” It’s a question I hear often in the Good Enough Counsellors community, especially from those just starting out in private practice. The truth...
Trusting What Clients Know: Exploring Epistemic Justice in Therapy
We often talk about listening as one of the most important skills in therapy. But what if listening isn’t enough? In this week’s Good Enough Counsellors podcast, I talk to therapist, trainer and writer Nicola Blunden about something that many therapists have never...
The Social Media Mistake That’s Costing You Clients
Do you ever feel like you’re posting regularly on social media, but enquiries still aren’t coming in? It’s a common frustration for therapists. You share insights, tips, and encouragement and it feels like you’re making a lot of effort for no return in terms of...
How to Work Safely with Trauma Clients: What Therapists Need to Know
Working with trauma clients can feel daunting - especially for newly qualified therapists or those without specialist training. When I first started, I didn’t truly understand what trauma did to people’s bodies and nervous systems. I offered a space to talk, but I now...
The Myth of the Perfect Therapist: How to Get Therapy Clients with Samantha Lee
“How do I get therapy clients?” It’s one of the most common questions counsellors ask when they start private practice. The answer might not be what you expect. Many new therapists believe clients are drawn to perfection — the polished profile, the perfect room, the...
How to Stay Motivated in Private Practice When It’s Tough
When you’re building a counselling private practice, there will be moments when you feel close to giving up. In this blog, I want to share a couple of simple ways to draw on your own strength so you can stay motivated, even when things feel slow or uncertain. When my...
From No Self-Belief to a Thriving Private Practice: Fi Hewkin’s Story
When you’re filled with self-doubt, the idea of running your own private practice can feel impossible. You look around at other therapists who seem so professional and confident, and wonder - who would want to come and see me? That’s exactly how Fi Hewkin felt when...
How to Get Therapy Clients Using Social Media
Social media can be a lifeline for people, somewhere they often turn when they’re feeling lonely or misunderstood. It’s somewhere people look for connection, understanding, and a sense of being seen. As a therapist, that means it can be more than just a place to...
Mindfulness and CBT with ADHD Clients: Can It Work?
When you think of ADHD, mindfulness and CBT might not be the first therapeutic tools that come to mind. Many clients with ADHD - and therapists too - find traditional approaches frustrating. They might struggle with structure, repetition, or demands to "do the work"...
Grow Your Therapy Practice by Nurturing Connection — with Becky Willoughby
Do you ever feel private practice marketing is pushy or overwhelming? Therapist Becky Willoughby offers a refreshing alternative: growing through connection, care, and community. She runs Willow Therapy Tring and has built a thriving practice without relying on...
Private Practice Slowdowns: How to Get More Clients This Summer
Experiencing a Private Practice Slowdown This Summer? Summer slowdowns in private practice are common - but they can still feel unsettling. It’s easy to start questioning your skills, your marketing, or even whether you’re cut out for this work. But the truth is that...
How to Get Therapy Clients Using Social Media – and Why Consistency Is Key
Have you ever wondered whether social media is actually working for your therapy practice? Therapists can often feel like they’re posting into the void. They’re writing thoughtful content and sharing it online but not seeing it produce results in terms of new...
How to Work with Male Survivors of Sexual Abuse
Understanding masculinity, shame, and intersectionality in the therapy room When supporting male survivors of sexual abuse, therapists often face unspoken challenges. Stigma, silence, and shame continue to shape the experiences of men, boys, and trans men who have...
What to Include in an Equality and Diversity Statement for Therapists
When you’re trying to grow your private practice it’s important to think about what might be missing from your profile. Inadvertently, if you’re not including an equality and diversity statement, you may be missing out on clients who need to know that they’re...
Managing Anxiety in Private Practice: Insights from Laura Knight
Private practice can bring freedom and fulfilment - but it can also stir up a lot of anxiety. Working for yourself brings pressures and questions such as whether you’ll get enough clients, managing finances during quiet periods and whether you’re good enough to be...
Using Social Media to Grow Your Private Practice: Content that Connects
Using social media to grow your private practice is often regarded as an essential marketing strategy for therapists. But it can feel pointless when you’re posting on social media and your content doesn’t seem to be reaching anyone. The silence feels...
What Adolescents and Trans Youth Really Need: Jeanine Connor Answers the Big Questions
In this episode of Good Enough Counsellors, I had the pleasure of sitting down with Jeanine Connor - psychodynamic psychotherapist, author, and editor of the BACP Children, Young People and Families Journal. Jeanine has worked with adolescents for over 25 years, and...
How to Write a Therapy Profile That Attracts Clients
Have you ever sat down to write your therapy profile and found yourself stuck? Maybe you start typing but everything sounds a bit too formal - or worse, it sounds like every other profile you’ve read. It’s tricky to know what to say without falling into...
How to Build & Grow a Group Therapy Practice with Sharon May
Many therapists dream of building something bigger - more impact, more connection, maybe even a team. But how do you move from working solo to running a thriving group therapy practice without losing your values, your nerve, or your sense of purpose? In this week’s...
AI for Therapists: How to Create Social Media Content with Ease
As many private practice therapists aren’t “digital natives,” the rise of artificial intelligence (AI) might sometimes leave you feeling deskilled - or even prehistoric! However, while it might feel overwhelming at first, AI for therapists can be a game-changer when...
Unpacking Fat Phobia in Therapy
As therapists, we work hard to create safe, welcoming spaces - but there’s one form of bias that often goes unnoticed, even by those of us with the best of intentions: fat phobia in therapy. In a recent episode of the Good Enough Counsellors podcast, I had the...