Do You Have to be the Best to Attract Therapy Clients?
It’s hard for therapists to stand out in a crowded marketplace - and trying to be seen on directories may make you think that only the “best” therapists attract clients. So is it possible to build a successful private practice without having years of experience and...
Has AI Changed How Clients Find Therapists?
I’m seeing an increasing number of posts online where therapists are saying they’ve had fewer client enquiries than usual. While it’s difficult to know whether it applies to most therapists, what we don’t know is whether it’s due to the cost of living crisis, whether...
GDPR Changes for Therapists. Do you need to update your privacy policy?
If you've been hearing people talking about changes to GDPR recently, you might be wondering whether there's anything you need to do. The short answer is yes. There have been some important legal updates affecting therapists, particularly if you have a website. That...
Do Therapists Really Need to Post Every Day on Social Media?
Many therapists worry that if they stop posting on social media, people will forget about them. That worry can increase over the summer. You’re looking forward to your holiday but you’re wondering if you should be scheduling posts, checking messages and staying...
What Is Neuro-Affirming Practice? Supporting Neurodivergent Clients with Louise Lucas
As knowledge of neurodivergence increases in the general population, more and more therapists are working with neurodivergent clients. However, traditional therapeutic approaches - designed for neurotypical people - may not meet their needs. So how can...
Feeling Lost After Qualifying as a Counsellor? What to Do Next
When I was researching the title for this blog, I saw that there’s a big spike in Google searches by newly qualified therapists in May and June. They’ve finished their course and they start to wonder: “what’s next”? When your effort has been focused on actually...
Using AI in Private Practice: What Therapists Need to Know
The rapid growth of AI use has many therapists wondering how they can use AI in their work and whether it is ethical to do so. Concerns include everything from issues such as client confidentiality, their safety as they turn to AI for therapy, and whether...
Social Media for Therapists: Scared to Post Online?
Although many therapists consider using social media to attract potential clients, many of them pause. They may create a professional account, but they never use it. And the reason is simple: they are scared to post online. Social media algorithms reward...
Anticipatory Grief in the Therapy Room: Lessons from Genetic Counselling
When thinking about grief, we often focus on a past event. But the anticipatory grief that clients bring to therapy is often about an ongoing situation which has no clear resolution. Recently I interviewed psychotherapist and genetic counsellor, Uruj Anjum, about the...
Counselling Private Practice Not Growing? Here’s How to Keep Going
If your counselling private practice isn't growing as fast as you'd hoped, it's very tempting to compare yourself with others who have a bigger practice than you and think it’s easier for them. This is particularly true when your practice is still small and...
Creating Social Media Content without Burnout – For Therapists in Private Practice
Many therapists in private practice think about using social media to reach potential clients. However, the thought of always having to be online and constantly posting content sounds like a fast route to burnout. It feels unrealistic when you’re also...
Creative Therapy and Building a Practice that Feels Like You
When talking to someone as skilled as my latest podcast guest, Yasmin Shaheen-Zaffar, it’s easy to think that we’re not creative enough. And that belief can mean we feel too scared to use creative techniques in therapy. But it also shows up when therapists are talking...
How Do You Know if You’re Ready to Work with Trans Clients?
Many therapists wish to provide an inclusive service but feel fearful about whether they are competent to work with transgender clients. They may be asking themselves questions such as: Do I know enough to work with this client group? What if I get it wrong? Is...
Social Media Not Working? What to Do Instead
How do you keep going on social media when it feels like no one is responding? You post - and nothing happens. No likes, no comments, no new followers. Meanwhile, it looks like everyone else is getting loads of engagement, and you’re left wondering what you’re doing...
Do Therapists Need a Website to Get Clients?
Getting Found Without the Perfect Website – with Vicky Jackson Many therapists believe that building a website is one of the first and most important steps in attracting clients. It often sits at the top of the to-do list when starting a private practice. But is a...
Am I Charging Too Much as a Counsellor? When Comparison Knocks Your Confidence
Have you ever looked at what someone else is charging as a counsellor and felt that drop in your stomach? That thought of: “Maybe I’m too expensive” “Maybe I should be charging less” It’s something many therapists struggle with, especially when you’re building a...
New Ideas for Therapists: Books, Research and Creative Approaches
I recently spent the day at a counselling conference focused on children, young people and families. What I always find interesting about these events are the conversations. The chats you have when you stop at a stand, or sit down with someone new, or follow a thread...
How to Find Your Niche as a Therapist (and Become Known for It)
If you’re interested in attracting new clients to your private practice, you may be asking yourself: “How do I find my niche?” It can feel like something you’re supposed to work out early on. As if everyone else knows exactly who they work with, while you’re still...
Social Media for Private Practice: Why Clients Don’t Follow You (3)
Therapists who want to use social media to grow their private practice often find it frustrating that they’re being followed by other therapists, rather than potential clients. This can happen when you’re not very clear about who you want to reach and what you want to...
Virtual Assistants for Therapists: Do You Need One?
Running a private practice is more than therapy because of tasks like emails, invoicing and cancellations. You start out wanting to focus on your clients … but somehow find yourself replying to enquiries at 9.30pm and taking your laptop on holiday “just in case”....
When Therapy Ads Get Uncomfortable: What the BACP Campaign Teaches Us About Marketing and Niching
The BACP No More Stiff Upper Lip campaign generated significant national media coverage - and strong reactions within the therapy profession. Some therapists welcomed the visibility it brought to women over 50 and their mental health. Others questioned the symbolism,...
How to Get More Therapy Clients: From Being Found to Being Booked With Kat Love
If you’re wondering how to get more therapy clients, you could well be someone who spends time tweaking your profile or agonising over photos for your website. But when you start to see that marketing for therapists is a journey, rather than a single action, it...
Social Media for Private Practice: Why Clients Don’t Follow You (2)
One of the questions you may have, If you’re a therapist in private practice, is how to reach more potential clients through social media. You may find you’re mainly followed by other therapists and this is not unusual. But how can you attract new clients...
Am I Behind? How to Build a Private Practice at Your Own Pace
Many therapists often ask these questions when they’re building a private practice: Am I behind? Should I be further on by now? Why does it feel like everyone else is moving faster than me? These worries can be common for neurodivergent therapists, and for anyone...
How to Build a Private Practice That Lasts
A steady way to grow Many therapists ask how to build a private practice that lasts, especially when they want something sustainable rather than rushed or driven by pressure. Reaching the recent milestone of my 100th podcast episode prompted me to reflect on what...
Social Media for Private Practice: Why Clients Don’t Follow You (1)
If you’re working hard on your social media it can feel discouraging if you’re mainly followed by other therapists. After all, you’re trying to reach clients. So let’s discuss why that happens and what you can do about it - in particular, how fear of...
A Kinder Way to Move Through 2026 as a Counsellor
January can feel heavy for counsellors and a time of pressure. Enquiries might be quiet. Self-doubt can creep in. That familiar sense of falling behind can arrive before the year has really got going. And while January is just one month, it often impacts how we feel...
Is Accreditation Worth It? What Counsellors Need to Know
In this post, I’m taking an honest look at accreditation. I’ll explore what accreditation actually means, why some counsellors choose to go for it, what the process involves, and how to decide whether it’s the right step for you. I’ll also talk about why choosing not...
Selling or Helping? How Therapists Can Rethink Their Marketing
Summary: What This Blog Post Covers This post explains why therapists often feel uncomfortable with marketing and how to reframe visibility from “selling yourself” to helping potential clients. It explores how reconnecting with your core purpose makes social media and...
Why Your Website Isn’t Getting Found – Insights from Website Designer John Garewal
Clients often struggle to find the right therapist online. In this blog, website designer and SEO specialist John Garewal of Verum Design explains how people actually search, why websites matter, and simple steps therapists can take to improve their visibility -...