by Josephine Hughes | Nov 27, 2025 | Marketing
AI tools like ChatGPT are starting to influence how clients search for therapists. Instead of only using directories, people may now ask AI for recommendations or guidance. This blog explains what this shift means for therapists, how AI finds and presents information,...
by Josephine Hughes | Nov 13, 2025 | Marketing
Are AI tools like ChatGPT starting to replace the way clients search for help? If people can simply type “How do I cope with anxiety?” into AI and get a personalised answer, what happens to directories? And what happens to the therapists who’ve relied on them for...
by Josephine Hughes | Oct 9, 2025 | Marketing
Self-disclosure is one of those topics that makes many therapists nervous. In the therapy room, we’re taught to be careful about what we share – the focus should always be on the client. So when it comes to marketing via social media, it feels confusing. On the...
by Josephine Hughes | Sep 11, 2025 | Marketing
Do you ever feel like you’re posting regularly on social media, but enquiries still aren’t coming in? It’s a common frustration for therapists. You share insights, tips, and encouragement and it feels like you’re making a lot of effort for no return in terms of...
by Josephine Hughes | Aug 28, 2025 | Marketing
“How do I get therapy clients?” It’s one of the most common questions counsellors ask when they start private practice. The answer might not be what you expect. Many new therapists believe clients are drawn to perfection — the polished profile, the perfect room, the...
by Josephine Hughes | Aug 7, 2025 | Marketing
Social media can be a lifeline for people, somewhere they often turn when they’re feeling lonely or misunderstood. It’s somewhere people look for connection, understanding, and a sense of being seen. As a therapist, that means it can be more than just a place to...
