by Josephine Hughes | Mar 12, 2026 | Marketing, Private Practice
Therapists who want to use social media to grow their private practice often find it frustrating that they’re being followed by other therapists, rather than potential clients. This can happen when you’re not very clear about who you want to reach and what you want to...
by Josephine Hughes | Feb 26, 2026 | Marketing
The BACP No More Stiff Upper Lip campaign generated significant national media coverage – and strong reactions within the therapy profession. Some therapists welcomed the visibility it brought to women over 50 and their mental health. Others questioned the...
by Josephine Hughes | Feb 19, 2026 | Marketing, Private Practice
If you’re wondering how to get more therapy clients, you could well be someone who spends time tweaking your profile or agonising over photos for your website. But when you start to see that marketing for therapists is a journey, rather than a single action, it...
by Josephine Hughes | Feb 12, 2026 | Marketing, Private Practice
One of the questions you may have, If you’re a therapist in private practice, is how to reach more potential clients through social media. You may find you’re mainly followed by other therapists and this is not unusual. But how can you attract new clients...
by Josephine Hughes | Jan 22, 2026 | Marketing
If you’re working hard on your social media it can feel discouraging if you’re mainly followed by other therapists. After all, you’re trying to reach clients. So let’s discuss why that happens and what you can do about it – in particular, how fear of...
by Josephine Hughes | Dec 11, 2025 | Marketing
Summary: What This Blog Post Covers This post explains why therapists often feel uncomfortable with marketing and how to reframe visibility from “selling yourself” to helping potential clients. It explores how reconnecting with your core purpose makes social media and...
