Using Social Media to Grow Your Private Practice: Content that Connects
Using social media to grow your private practice is often regarded as an essential marketing strategy for therapists. But it can feel pointless when you’re posting on social media and your content doesn’t seem to be reaching anyone. The silence feels...
What Adolescents and Trans Youth Really Need: Jeanine Connor Answers the Big Questions
In this episode of Good Enough Counsellors, I had the pleasure of sitting down with Jeanine Connor - psychodynamic psychotherapist, author, and editor of the BACP Children, Young People and Families Journal. Jeanine has worked with adolescents for over 25 years, and...
How to Write a Therapy Profile That Attracts Clients
Have you ever sat down to write your therapy profile and found yourself stuck? Maybe you start typing but everything sounds a bit too formal - or worse, it sounds like every other profile you’ve read. It’s tricky to know what to say without falling into...
How to Build & Grow a Group Therapy Practice with Sharon May
Many therapists dream of building something bigger - more impact, more connection, maybe even a team. But how do you move from working solo to running a thriving group therapy practice without losing your values, your nerve, or your sense of purpose? In this week’s...
AI for Therapists: How to Create Social Media Content with Ease
As many private practice therapists aren’t “digital natives,” the rise of artificial intelligence (AI) might sometimes leave you feeling deskilled - or even prehistoric! However, while it might feel overwhelming at first, AI for therapists can be a game-changer when...
Unpacking Fat Phobia in Therapy
As therapists, we work hard to create safe, welcoming spaces - but there’s one form of bias that often goes unnoticed, even by those of us with the best of intentions: fat phobia in therapy. In a recent episode of the Good Enough Counsellors podcast, I had the...
Overwhelmed by Therapy Private Practice? Build Without Burning Out
Setting up in therapy private practice is exciting - but let’s be honest, it can also be overwhelming. Maybe you’ve just qualified and keep hearing, “So, are you going to go into private practice?” And you say, “Yes… soon,” while quietly panicking inside. Or perhaps...
How to Handle Ethical Dilemmas in Counselling and Psychotherapy
When you hear the word ethics, do you feel a little bored? Or perhaps a little worried you might be getting it wrong? In this episode of the Good Enough Counsellors podcast, I had the pleasure of talking with Heather Dale — a seasoned therapist, supervisor, and Fellow...
How Can I Find Time to Post on Social Media? Tips for Therapists
Wondering, "How Can I Find Time to Post on Social Media?", read on as I have some tips .that are tailored specifically for busy therapists. (Spoiler: You probably don’t need more time - you just need a different approach.) If you’ve ever thought “I should post...
How Suzanne Found Confidence in her Counselling Private Practice
When you're setting up a counselling private practice, there’s so much uncertainty - and a lot of unwritten rules. You might not even realise they’re there at first. They show up in thoughts like: “I should offer a free introductory call…” “I need to fit clients in...
Why Clients Ghost Therapists (and what to do about it)
Have you ever had a client just… disappear? No cancellation, no explanation - just silence? Being ghosted in therapy can bring up all sorts of emotions - self-doubt, frustration, even embarrassment. It’s easy to start wondering: Did I do something...
Starting Private Practice: Practical Advice from Therapist Katrina Johnson
Why Fear Holds So Many Counsellors Back from Starting Private Practice When Katrina Johnson first considered starting private practice, she felt what many therapists feel - fear. Despite over 20 years of experience, she stayed in her job at a domestic abuse service...
Posting Without Self-Doubt: How Therapists Can Overcome Fear of Social Media
Ever sat down to write a social media post and immediately heard that nagging voice in your head? Fear of social media raises it's head and can quickly throw us off balance. "Who do I think I am to post this?" "What if people think I’m just trying to show off?" "Do I...
How to Run a Private Practice with a Chronic Illness
Running a private therapy practice comes with its own set of challenges, but what happens when you’re also managing a chronic illness? In my latest Good Enough Counsellors podcast, I spoke with therapist and author Elizabeth Turp about navigating private practice...
Networking for Therapists: How to Get More Word-of-Mouth Referrals
When you hear the word networking, do you picture awkward small talk, business cards, and forced conversations over breakfast with high-powered professionals? If that’s the case, it’s no wonder so many therapists avoid it. The truth is networking for therapists...
Social Media for Therapists: 4 Content Ideas That Build Trust and Engagement
If you’ve ever sat in front of your computer, staring at a blank screen, thinking, What on earth do I post today?—you’re not alone. Today, therefore, I'm sharing a post on social media for therapists that should help you out with ideas, strategies, and inspiration to...
How Much Should I Charge as a Therapist?
If you're wondering how much should I charge as a therapist? you're not alone. Fee setting is one of the trickiest aspects of private practice, and many therapists struggle to know what’s fair, ethical, and financially sustainable. If you prefer to listen, I also have...
Sustaining a Thriving Counselling Private Practice: Balancing Clients, Self-Care, and Ethics
When you start out in private practice, the focus is often on the client – and rightly so. After all, they are the reason we’re here. But as you continue to build your practice, it's important to remember that your success depends on more than just how you serve your...
Social Media for Therapists: Clarity, Consistency, and Character
Therapists often face unique challenges when navigating social media. From respecting client and counsellor boundaries to finding time in a busy practice, it can feel overwhelming. Yet, with the right approach, social media can be a powerful tool to raise awareness,...
Video Tips for Counsellor Directories: Stand Out and Connect
In today's online world, creating a video for your counsellor directory profile is an excellent way to stand out and build a connection with potential clients. While the idea of being on camera may feel daunting, embracing video can help you establish trust and...
Counsellor Profile Photo Tips: Make a Lasting First Impression
Did you know it takes just one-tenth of a second for someone to form an opinion about another person based on their appearance? For counsellors, this split-second judgement can play a critical role in whether a potential client decides to click on your profile or move...
Overcoming Imposter Syndrome to Write Your Therapist Directory Profile
Have you ever sat staring at a blank computer screen, struggling to write your therapist directory profile? Maybe you feel stuck, unsure of what to say about your private practice. Perhaps you’ve convinced yourself that you’re not a good writer, or worse, that you...
Niching for Counsellors: Why It’s the Key to Attracting Your Ideal Clients
In the world of counselling, one question seems to come up repeatedly: “What’s the best directory to use?” While directories are a useful tool for attracting clients, the real question is, how do you make yourself stand out? The answer lies in niching for...
Optimising Your Therapy Directory Profile – Search Behaviours That Can Help You Get Found
Creating an effective directory profile is crucial for therapists who want to attract clients online. In today's blog, we examine how people search for therapists and what this behaviour means for your profile. Understanding these search behaviours can significantly...
Therapy Directory Profile Tips: Create an Irresistible Profile to Boost Your Practice
Starting a private practice as a counsellor is an exciting journey, but one of the initial challenges many face is writing a compelling therapy directory profile. This task can feel daunting, especially when you're trying to stand out among thousands of other...
10 Solutions for Loneliness in Private Practice Counselling
Many counsellors and therapists report feeling lonely in their private practice. It’s important to develop resilience so that they can sustain their private practice career and this blog looks at solutions to loneliness.
Setting Fee Boundaries in Private Practice Counselling
Setting fee boundaries in private practice is a tricky business. Even though counsellors may have contracted for fees in advance or in the event of late cancellations, they can have real reservations about pursuing payments.
Top Tips for Growing Your Private Practice
Private Practice: Feeling Overwhelmed? When you’re starting or growing your private practice, there are so many things to consider. Your mind can be whirling with things like writing websites, counselling profiles, contracts and privacy policies - to say nothing of...
Marketing Support for Therapists: Therapy Growth Group
Therapy can be a lonely business and trying to get clients is challenging. The Therapy Growth Group provides supports to counsellors to help them with their marketing and mindset.
Self Disclosure and Marketing for Therapists
People like to connect with people – and this is true in marketing. How can counsellors build the “know, like and trust” factor with their potential clients when they’re worried about self-disclosure?