by Josephine Hughes | Jan 15, 2026 | Private Practice
January can feel heavy for counsellors and a time of pressure. Enquiries might be quiet. Self-doubt can creep in. That familiar sense of falling behind can arrive before the year has really got going. And while January is just one month, it often impacts how we feel...
by Josephine Hughes | Jan 8, 2026 | Private Practice
In this post, I’m taking an honest look at accreditation. I’ll explore what accreditation actually means, why some counsellors choose to go for it, what the process involves, and how to decide whether it’s the right step for you. I’ll also talk about why choosing not...
by Josephine Hughes | Dec 11, 2025 | Marketing
Summary: What This Blog Post Covers This post explains why therapists often feel uncomfortable with marketing and how to reframe visibility from “selling yourself” to helping potential clients. It explores how reconnecting with your core purpose makes social media and...
by Josephine Hughes | Dec 4, 2025 | Marketing
Clients often struggle to find the right therapist online. In this blog, website designer and SEO specialist John Garewal of Verum Design explains how people actually search, why websites matter, and simple steps therapists can take to improve their visibility –...
by Josephine Hughes | Nov 27, 2025 | Marketing
AI tools like ChatGPT are starting to influence how clients search for therapists. Instead of only using directories, people may now ask AI for recommendations or guidance. This blog explains what this shift means for therapists, how AI finds and presents information,...
