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When Therapy Ads Get Uncomfortable: What the BACP Campaign Teaches Us About Marketing and Niching

When Therapy Ads Get Uncomfortable: What the BACP Campaign Teaches Us About Marketing and Niching

by Josephine Hughes | Feb 26, 2026 | Marketing

The BACP No More Stiff Upper Lip campaign generated significant national media coverage – and strong reactions within the therapy profession. Some therapists welcomed the visibility it brought to women over 50 and their mental health. Others questioned the...
How to Get More Therapy Clients: From Being Found to Being Booked With Kat Love

How to Get More Therapy Clients: From Being Found to Being Booked With Kat Love

by Josephine Hughes | Feb 19, 2026 | Marketing, Private Practice

If you’re wondering how to get more therapy clients, you could well be someone who spends time tweaking your profile or agonising over photos for your website.  But when you start to see that marketing for therapists is a journey, rather than a single action, it...
Social Media for Private Practice: Why Clients Don’t Follow You (2)

Social Media for Private Practice: Why Clients Don’t Follow You (2)

by Josephine Hughes | Feb 12, 2026 | Marketing, Private Practice

One of the questions you may have, If you’re a therapist in private practice, is how to reach more potential clients through social media.  You may find you’re mainly followed by other therapists and this is not unusual.  But how can you attract new clients...
Social Media for Private Practice: Why Clients Don’t Follow You (1)

Social Media for Private Practice: Why Clients Don’t Follow You (1)

by Josephine Hughes | Jan 22, 2026 | Marketing

If you’re working hard on your social media it can feel discouraging if you’re mainly followed by other therapists.  After all, you’re trying to reach clients.  So let’s discuss why that happens and what you can do about it – in particular, how fear of...
Selling or Helping? How Therapists Can Rethink Their Marketing

Selling or Helping? How Therapists Can Rethink Their Marketing

by Josephine Hughes | Dec 11, 2025 | Marketing

Summary: What This Blog Post Covers This post explains why therapists often feel uncomfortable with marketing and how to reframe visibility from “selling yourself” to helping potential clients. It explores how reconnecting with your core purpose makes social media and...
Why Your Website Isn’t Getting Found – Insights from Website Designer John Garewal

Why Your Website Isn’t Getting Found – Insights from Website Designer John Garewal

by Josephine Hughes | Dec 4, 2025 | Marketing

Clients often struggle to find the right therapist online. In this blog, website designer and SEO specialist John Garewal of Verum Design explains how people actually search, why websites matter, and simple steps therapists can take to improve their visibility –...
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