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How to Recognise (and Prevent) Harm in the Therapy Room

How to Recognise (and Prevent) Harm in the Therapy Room

by Josephine Hughes | Nov 20, 2025 | Ethical Practice

Therapy is meant to heal – but sometimes, it hurts. Harm in therapy isn’t always obvious, and many clients struggle to name what’s gone wrong. Therapist and trainer Erin Stevens (she/they) recently spoke to me about how harm can happen in therapy – even...
Social Media for Therapists: Staying Human and Visible in the Age of AI

Social Media for Therapists: Staying Human and Visible in the Age of AI

by Josephine Hughes | Nov 13, 2025 | Marketing

Are AI tools like ChatGPT starting to replace the way clients search for help? If people can simply type “How do I cope with anxiety?” into AI and get a personalised answer, what happens to directories? And what happens to the therapists who’ve relied on them for...
How Counsellor Gemma Anderson Built a Thriving Practice Without a Website

How Counsellor Gemma Anderson Built a Thriving Practice Without a Website

by Josephine Hughes | Nov 6, 2025 | Private Practice

When counsellor Gemma Anderson started her training, she never imagined it would lead to a thriving private practice. Having become a mum at sixteen, she worked in a wide range of jobs — from bakery counters to loan collection and domestic cleaning — before retraining...
Overcoming Objections to Email Counselling: What Therapists Need to Know

Overcoming Objections to Email Counselling: What Therapists Need to Know

by Josephine Hughes | Oct 30, 2025 | Private Practice

Do you feel sceptical about the idea of email counselling? Many therapists wonder whether something that happens entirely in writing – with no tone of voice, facial expression, or real-time conversation – can really be as effective as face to face therapy....
How to Cope with the Ups and Downs of Marketing Your Private Practice

How to Cope with the Ups and Downs of Marketing Your Private Practice

by Josephine Hughes | Oct 23, 2025 | Private Practice

Do you ever feel like running your private practice is a bit of a roller coaster?  One week you’re full of enquiries, and the next, you’re facing cancellations or empty spaces in your diary. Those highs and lows can feel exhausting – emotionally and...
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