by Josephine Hughes | Feb 26, 2026 | Marketing
The BACP No More Stiff Upper Lip campaign generated significant national media coverage – and strong reactions within the therapy profession. Some therapists welcomed the visibility it brought to women over 50 and their mental health. Others questioned the...
by Josephine Hughes | Feb 19, 2026 | Marketing, Private Practice
If you’re wondering how to get more therapy clients, you could well be someone who spends time tweaking your profile or agonising over photos for your website. But when you start to see that marketing for therapists is a journey, rather than a single action, it...
by Josephine Hughes | Nov 13, 2025 | Marketing
Are AI tools like ChatGPT starting to replace the way clients search for help? If people can simply type “How do I cope with anxiety?” into AI and get a personalised answer, what happens to directories? And what happens to the therapists who’ve relied on them for...
