Josephine Hughes
  • Home
  • About
  • Therapy Growth Group
  • Resources
  • Blog
  • Podcasts
    • Good Enough Counsellors Podcast
    • Gloriously Unready Podcast
  • Contact
Select Page
When Therapy Ads Get Uncomfortable: What the BACP Campaign Teaches Us About Marketing and Niching

When Therapy Ads Get Uncomfortable: What the BACP Campaign Teaches Us About Marketing and Niching

by Josephine Hughes | Feb 26, 2026 | Marketing

The BACP No More Stiff Upper Lip campaign generated significant national media coverage – and strong reactions within the therapy profession. Some therapists welcomed the visibility it brought to women over 50 and their mental health. Others questioned the...
How to Get More Therapy Clients: From Being Found to Being Booked With Kat Love

How to Get More Therapy Clients: From Being Found to Being Booked With Kat Love

by Josephine Hughes | Feb 19, 2026 | Marketing, Private Practice

If you’re wondering how to get more therapy clients, you could well be someone who spends time tweaking your profile or agonising over photos for your website.  But when you start to see that marketing for therapists is a journey, rather than a single action, it...
Social Media for Therapists: Staying Human and Visible in the Age of AI

Social Media for Therapists: Staying Human and Visible in the Age of AI

by Josephine Hughes | Nov 13, 2025 | Marketing

Are AI tools like ChatGPT starting to replace the way clients search for help? If people can simply type “How do I cope with anxiety?” into AI and get a personalised answer, what happens to directories? And what happens to the therapists who’ve relied on them for...

© Copyright 2025 Josephine Hughes. All rights reserved.

Find out more about how our site works and how we put you in control by reading our Cookie Policy shown below.

  • Facebook Community for Counsellors
  • Privacy Policy
  • Cookie Policy
  • Website Terms of Use
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.