Wondering, “How Can I Find Time to Post on Social Media?”, read on as I have some tips .that are tailored specifically for busy therapists.
(Spoiler: You probably don’t need more time – you just need a different approach.)
If you’ve ever thought “I should post something today… but I’ve got client notes to write, dinner to cook, and a brain like a browser with 37 tabs open,” you’re not alone.
One of the most common things I hear from therapists is: “I just can’t find the time to post consistently.”
And that’s exactly what I’m talking about in this week’s Good Enough Counsellors podcast – plus how I finally took my own advice and reused an old episode (Yoda may have helped).
If you would like to subscribe to the podcast, click here.
Why is hard to find time to post on social media?
Because it never ends.
You finish one post – and the next one is already due.
It’s like laundry, except fewer socks and more self-doubt.
And when you’re already holding emotional space for clients, the idea of crafting thoughtful, engaging, perfectly timed posts can feel … laughable.
But here’s the good news:
You don’t have to create something brand new every time.
In fact, the secret to finding time for social media might not be doing more – but reusing more.
What does “repurposing content” actually mean?
It means using what you’ve already created – again. In a different way. On a different platform. With a fresh spin.
Here’s how you can do it (without feeling weird about it):
Repost a previous caption with a new intro
Tweak the first line. Add a fresh reflection. Or just say “This one’s worth a revisit.” It really is that simple.
Break a blog into bite-size posts
Wrote a blog last year? Brilliant. Go back to it. Pick out one idea or paragraph. Turn it into a caption. That’s your post for today.
Use old videos again (no one will notice)
Even if they do, that’s a good thing. Repetition builds familiarity. Familiarity builds trust. (Also, you looked great in that video – give it another outing.)
Create a weekly rhythm
I post in my Facebook group and on my page most days, and I find that loose themes help. Therapy Tuesdays, Wellbeing Wednesdays, Thankful Thursdays. It gives me a little starting point each day so I’m not starting from scratch.
You can do the same with your own content pillars – the topics your clients care about. Think burnout, relationships, anxiety, grief. Cycle through them. It works.
Let old posts shine again
Some of your best work is sitting in your archives. It’s time to bring it back. That brilliant tip about boundaries? That myth-busting post about emotions? It’s still relevant. Share it again.
Isn’t that cheating?
Nope.
It’s professional. It’s efficient. It’s a kindness to yourself.
And honestly, if Taylor Swift can sing the same song on every tour, you’re allowed to reuse a carousel post about the window of tolerance.
Repurposing isn’t about being lazy. It’s about being strategic – and showing up consistently without burning out.
So no, you’re not cheating. You’re making the most of what you’ve already created—and honestly, you might just thank yourself for it.
The bottom line?
- You don’t need to post every day.
- You don’t need to be constantly on.
- You don’t need to create a masterpiece every time.
But if you want to build trust, stay visible, and reach the people who need you – repurposing can make that feel so much more doable.
So next time you’re short on time, go back to something you’ve already written.
In fact, this blog is me doing just that. Not only am I building on a previous podcast episode, I first wrote about finding time for social media in this blog post – and it felt like the perfect time to revisit the topic and build on it. If you’d like more time saving ideas, you may like to read it.
That’s the beauty of repurposing – you’re not starting again, you’re building on something valuable.
Need a little extra help with what to post?
Inside Therapy Growth Group, I give members a full social media calendar with post ideas for every single day of the year – so you don’t have to think of everything yourself.
Whether you’re posting daily or just showing up when you can, the calendar gives you a structure, prompts, and inspiration (plus community support when it all feels a bit much).
If you’re ready to make social media feel easier and more effective, come and join us.