Have you ever wondered whether social media is actually working for your therapy practice? Therapists can often feel like they’re posting into the void. They’re writing thoughtful content and sharing it online but not seeing it produce results in terms of new therapy clients.
But although the results aren’t instant, consistency is one of the most effective ways to get therapy clients using social media. It builds trust, visibility, and connection over time and that matters.
If you prefer to listen, I have a blog that explores this topic and additionally gives you ideas for social media posts in August:
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Why Consistent Social Media Posting Attracts Therapy Clients
Think about how therapy works. We build trust with clients by showing up each week, being present, and offering a reliable space. Social media works the same way.
When you post consistently, people start to recognise you. They see you as someone who shows up and cares. And when the time comes that they need support – or know someone who does – you’re the one they remember.
A Real-Life Example of Consistency Paying Off
Recently, someone tagged me in a LinkedIn post after publishing their first blog. They shared how they nearly didn’t hit publish because of a small typo – but decided to leave it in, as a reminder that they didn’t have to be perfect.
What really moved me? They said it had taken them seven years to get to that point – and that my consistent posts about “progress over perfection” had helped them get there.
I had no idea they’d been following me all that time.
That’s the power of consistency on social media: someone may be watching, learning, and building trust with you silently, until they’re ready to reach out.
How Consistent Posting Helps You Get Therapy Clients
Clients don’t usually find your page and book in immediately. They want to see who you are, what you talk about, and whether you’re a good fit. That takes time – and consistent content helps guide them along that journey.
By showing up regularly on social media, you:
- Stay on people’s radar
- Build familiarity and trust
- Show that you’re actively working and available
- Make it easy for people to explore more of what you offer
It’s like running into the same person at your favourite café or gym class every week. Eventually, you say hello.
Tips for Staying Consistent on Social Media as a Therapist
Let’s be honest: most of us aren’t full-time content creators. So here are a few therapist-friendly ways to stay consistent – without burnout:
- Start with a realistic rhythm – Aim for 2–3 posts per week
- Batch your content – Write several posts at once when you’re feeling inspired
- Schedule posts in advance – Use tools like Meta Business Suite
- Reuse great content – Your audience won’t remember everything you’ve posted before (and new followers won’t have seen it at all!)
You can even keep it simple with themes like “Monday tips” or “Friday reflections” to take the guesswork out of planning.
Don’t Worry About Posting Too Much
Many therapists worry they’ll annoy people by posting frequently. But remember – most of your audience won’t see every post, especially with how social media algorithms work.
If someone does notice you regularly and resonates with your message? That’s exactly what you want. Consistency isn’t spammy – it’s supportive.
Track Your Progress to Stay Motivated
Sometimes you don’t realise how far you’ve come until you look back. I’ve now published over 70 podcast episodes and thousands of posts – and I can see how consistency has helped grow my community and attract clients.
Consider keeping a simple log of your posts, videos, or blogs. That way, you can celebrate your progress and stay motivated – even when engagement is quiet.
Final Thoughts: Getting Therapy Clients Through Consistency
You don’t have to be perfect on social media. But being consistent can quietly and effectively bring new therapy clients your way.
So whether you’re posting once a week or more often, know this: showing up matters. Each post is a chance for someone to connect with you, to feel seen—and maybe, eventually, to get in touch.
Want support staying consistent?
Come and join Therapy Growth Group – my membership community where we focus on practical, sustainable marketing for therapists. Find out more here.