Do you ever feel like you’re posting regularly on social media, but enquiries still aren’t coming in?
It’s a common frustration for therapists. You share insights, tips, and encouragement and it feels like you’re making a lot of effort for no return in terms of clients. This may be because there’s one type of post many of us avoid. And missing it could be the reason your practice isn’t as busy as you’d like.
Listen to more in the full episode here, which also gives you ideas for October 2025 social media posts:
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The Mistake Therapists Often Make on Social Media
Recently, my coach asked me when I’d last done a post clearly telling people what I offer.
I couldn’t remember.
I’d been showing up online, but I wasn’t actually inviting people to work with me. When I finally did write a straightforward post about my services, I had new clients get in touch almost immediately.
It was such a good reminder that new people are finding us all the time. What feels repetitive to us could be brand new to someone who sees our post – and exactly what they need to hear.
Why This Mistake Costs You Clients
As therapists, many of us feel uneasy about “selling ourselves.” It can bring up all sorts of worries about value, money, and not feeling good enough. We hope that people will just know we’re counsellors and get in touch.
But the truth is, unless we tell people clearly what we do and how to contact us, they may never find out. And that means clients who might need your support are left struggling.
How to Avoid the Mistake and Get Enquiries
Next time you sit down to plan content, try this:
- Write a list of the main problems your clients bring.
- Pick one and write a post explaining how you help.
- Add a clear invitation to get in touch (and include your fee if you feel comfortable).
You could even batch these. Spend an hour writing posts about different client struggles, and schedule them once a week. That way, you know enquiries will keep coming without you having to overthink it.
Final Thought
Talking about what you offer isn’t pushy – it’s giving people the chance to get the support they need.
If you’d like more guidance on how to market yourself with confidence, inside Therapy Growth Group you’ll find practical support on social media marketing for therapists – from daily post ideas to coaching calls where we tackle mindset challenges around visibility, imposter syndrome and charging for your work.